A new identity for Plessey

As the lead graphic designer at Plessey, my key role was to generate new investment.

I was tasked to create a new brand, one that reflected the company’s move away from telecoms and lighting and in to Augmented Reality technology.

The challenge was to keep the 100 year old heritage whilst also representing the new technology.

In 2021 we secured a partnership with Facebook; Plessy is now considered as a world leader in the Augmented Reality revolution.

Brand Style

  • Social Media Advert

  • Brand Guidlines

  • Brand Asset

  • Intranet Hub

  • Brand Asset

  • Internal Branding

  • Plessey Building Plymouth

Website design

  • Web Homepage

  • Intranet Hub

Technical support

Plessey had multiple possible applications for their MicroLed products. I worked with the engineers to create animations and info graphics to explain and promote the technology.

Augmented Reality

To raise awareness of the potential applications of Augmented Reality, I created visuals of real life situations.

Publications

Trade Shows

  • Ar & VR World trade

  • CES Trade show

  • CES close up of screen.

  • CES world trade

  • CES World 2

Previous

Re-Brand & Animation story telling
Next

Image Generation