3D DESIGNS
3D DESIGNS
Whilst working at CMO Stores I led an image improvement project across all stores. This was to address the poor quality of product photographs given to us by suppliers.
I introduced 3d design as a means to create aspirational lifestyle imagery and upsell multiple products.
Marble effect Tiles & Nuie Linton bath
Bovisand internal door, Stone sink & Metro tiles
Poly Roof Sheets
Crystal Balmoral, uPVC front door, Red multi bricks, Coping Stones, Door Canopy & uPVC windows.
Crystal Anthracite Composite front door, uPVC windows & Slate floor tiles.
Quattro patterned floor tile,
Crystal composite door & side panels
Boarding brick and porcelain stone tile
Skirting board & Wood effect floor tiles
Crystal Composite Door, Side Panels & grey marble effect tile.
Marble tiles, Alto square basin.
Marble tiles, Dune stone basin & Matt black tap
Eclipse Tifosi handle & latch pack
Retaining slabs & outdoor tiles.
Underfloor Heating for Ceramic Flooring.
Underfloor Heating for Wooden Floors
Lead Flashing
PHOTOSHOP & FIREFLY
PHOTOSHOP & FIREFLY
For a quick image turn around, my team and I created lifestyle images by blending the product shot with stock imagery using Photoshop and Firefly Ai tools.
Metro wall tiles blended to stock image.
Floor tiles blended to stock image.
Floor stone style tiles blended to image.
Stone tiles to floor, Metro tiles to wall.
Colour change to cupboards, Tiles to floor.
Floor tiles blended to stock image.
Floor tiles blended to stock image.
Fence blended to image.
Fence blended to stock image.
Fence blended to Stock, Ai Gen background
Foreground and background generated.
Fence blended to stock image.
Shed blended into garden stock image.
Image generated around shed.
Shed blended to stock, gen foreground.
Foreground, floor and BGround generated.
Shed bended with stock
PHOTOGRAPHY
PHOTOGRAPHY
At CMO we had an on site studio where I oversaw and took hundreds of photographs of products. I was also required to travel to the Ipswich branch and run large photoshoots.
Detail helps sell the product so I set up a standard and made a “CMO Photo Bible” for my team and other CMO employees to follow.
