CMO Stores Brand Design

CMO Stores is the UK’s largest online retailer of building materials. In 2024 I was part of a re-brand team including the brand director and UX designers. I was tasked with creating a campaign style to be used on all of CMO’s ten individual SuperStores.

This style was then implemented across all ten websites, including the creation of email campaigns and social media animations.

Campaigns

  • Drainage Superstore

  • Plumbing Superstore

  • Roofing Superstore

  • Roofing Superstore

  • Total Tiles

  • Tile Superstore

  • Door Superstore

  • Landscaping Superstore

  • Insulation Superstore

  • Total Tiles Sample Box

Seasonal Campaigns

Whether its a Christmas give away, a summer time promotion or a spring sale I was called upon to create campaigns that would “Cut through the noise” and reach potential customers.

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Super Rewards

In the first quarter of 2024, CMO launched a loyalty scheme. I designed the logo and support graphics.

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Social media adverts

Adverts created using 3D animation, video editing and motion graphics

Gif animations for email

All Gif animations were created under 1meg to ensure no delays on click.

Next

Re-Brand & Animation story telling